Ben and Jerry's ice cream. Ben and Jerry's is a 'luxury' ice cream product, it has a wide target audience, being a luxury/ treat means it's appealing to groups like school/ college students as well as middle aged adults and families. It's clear the primary demographic is children because of the cartoony, friendly imagery on the product New design New colours new name New images Change ingredients Change logo A different target audience Aim towards elderly audience middle aged to old people. - Take the reasons why it's attractive to a younger audience and change it to aim it at elderly people. At the moment it's appetizing to a younger audience because it has fun bright images on the product, for example, a cow playing the guitar, and next to it is an image of the ice cream. To aim it at elderly people I can change the colours from bright blues and greens to darker easier colours like browns, and whites. The images can also change like having ...
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