Script

Ben and Jerry's ice cream.
Ben and Jerry's is a 'luxury' ice cream product, it has a wide target audience, being a luxury/ treat means it's appealing to groups like school/ college students as well as middle aged adults and families. It's clear the primary demographic is children because of the cartoony, friendly imagery on the product

New design
New colours new name
New images
Change ingredients
Change logo
A different target audience

Aim towards elderly audience middle aged to old people.
- Take the reasons why it's attractive to a younger audience and change it to aim it at elderly people. At the moment it's appetizing to a younger audience because it has fun bright images on the product, for example, a cow playing the guitar, and next to it is an image of the ice cream. To aim it at elderly people I can change the colours from bright blues and greens to darker easier colours like browns, and whites. The images can also change like having an old person on the front of the product to show that that's the primary demographic audience, so when they go to buy the product they will see it's for them and associate that product with themselves and therefore buying the product. The font can also be changed because at the moment the Ben and Jerry's font is very child friendly, curly writing.