Nathan Berry TV and film

Ben and Jerry's ice cream. Ben and Jerry's is a 'luxury' ice cream product, it has a wide target audience, being a luxury/ treat means it's appealing to groups like school/ college students as well as middle aged adults and families. It's clear the primary demographic is children because of the cartoony, friendly imagery on the product New design New colours new name New images Change ingredients Change logo A different target audience Aim towards elderly audience middle aged to old people. - Take the reasons why it's attractive to a younger audience and change it to aim it at elderly people. At the moment it's appetizing to a younger audience because it has fun bright images on the product, for example, a cow playing the guitar, and next to it is an image of the ice cream. To aim it at elderly people I can change the colours from bright blues and greens to darker easier colours like browns, and whites. The images can also change like having ...

1.       What is the ad for? The oxo advert was made to ultimately sell their product, which is a stock cube to make their food taste better, we clearly see the product being used and after the family, which is of course a nuclear family in the ad reacting in a way where we clearly see they’re enjoying the product, so people watching the ad think the same. Which is suggestive thinking. The message Is if you want you and your family to eat a tasty meal then buy our product.         Who is the target audience? Demographics -Primary The primary target audience, in terms of demographics are working to middle class, the ad shows a nuclear family eating dinner around a table and appear to be in a middle-class setting. The parents in the are around 30-40, giving the impression that the product is for middle aged women/mothers. -Secondary The secondary target audience for the product will be working class people, people who ...